Sports and
entertainment
We provide clients with exceptional representation and comprehensive development and real estate services in the sports and entertainment sector
Comprehensive owner’s representative and project development advisor
Development projects have complexity and nuances, some issues are known and others can’t be anticipated. As a knowledgeable advisor, our sole focus is the representation of the interests of our clients. By utilizing our experience, research, resources and insight coupled with an understanding of the unique objectives of our clients, we provide our clients with a clear road map for the fulfillment of their business visions.
Venue condition assessments
A critical issue for our clients with existing venues is whether to renovate or build a new venue. We can provide a valuable assessment of the appraised value, energy utilization, building systems, operations and lifecycle costs of an existing venue to enable a client to make an informed decision regarding the next venue development steps.
Project feasibility and site selection
One of the most significant questions to answer in the initial development state is whether a project is feasible. In order to answer this question, we guide our clients in the development of a program, budget and schedule for the project. In addition, we provide counsel in developing the strategy to identify sites for our client’s projects that may include the primary venue and an adjacent multi-use development along with conducting a cost/benefit analysis related to each potential site for the development. Frequently, the most significant cost savings are generated by the selection of the optimal site for a project that is feasible.
Project and development management
The management of the project development process, from a whiteboard concept to the grand opening, is complicated and challenging. Whether a new build project or comprehensive renovation of an existing venue, we provide the experience, confidence and diligence to assist our clients in fulfilling their long-term business objectives.
Venue engineering, operation and maintenance services
We improve the engineering, operations and maintenance of a venue to be more efficient and effective. We have a comprehensive array of services that can be customized to address the specific needs of an individual client required for the success of a venue. During the lifecycle of a venue, the cost savings realized from the implementation of this strategy can be profound and invaluable.
Return on investment analysis
Knowing how and when a client’s investment in development or renovation impacts its business is critical. Before the hiring of an architect or builder, we can model development scenarios to empower our clients to make strategic and rewarding investment decisions. Whether building new or upgrading an existing venue, the potential return that the investment will create is critical to the financial analysis. We understand the value of creating valuable revenue-generating components that also deliver an exemplary fan experience.
Sustainability
Our services integrate energy and sustainability performance optimization into the design, construction and operation of our clients’ development projects. We establish a holistic process that establishes our clients’ goals, analyzes the financial results of sustainability initiatives, and ensures the requisite level of environmental consciousness for a project. Our forward-thinking approach with commissioning and sustainable design consulting has generated LEED certifications, WELL analysis and certification, and ENERGY STAR labeling. More sustainable venues deliver higher performance.
What's your
ambition?
Create custom sustainable fan experiences with critical facility enhancements, investments and maintenance.
“The JLL team here at Capital One Arena/ MedStar Capitals IcePlex does not have your typical customer/client relationship. Everyone works so well together that I truly consider the JLL team, our team. The JLL team is made up of a true group of professionals who care deeply for the work they do and the positive results they create. They integrate seamlessly with other building departments and we all truly work together to accomplish great things.”
Client
stories
Ford Field
Detroit Lions (NFL)
The Detroit Lions upgraded their space to boost the game day experience for fans in time for the season.
Truist Park & The Battery Atlanta
Atlanta Braves (MLB)
The Atlanta Braves had a vision. The team wanted to build a new 41,000-seat, world-class ballpark surrounded by a live-work-play village. They needed to move fast.
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Leverage fan insights to evolve and enhance your property strategy.

